Experts reveal the trap of direct selling companies for the first time!
Course Recording
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Recently, many incidents of college students being deceived into MLM have been exposed, not to mention how deceitful MLM is, even if it is a direct selling company allowed by the state, it is not easy for you to make money in it.
Due to historical reasons, foreign-funded direct selling companies have dominated the entire Chinese market for 16 years. Some companies have sales of more than 10 billion, and some companies have sales of more than 1 billion.
According to the principle that there is something in the big pot and the small bowl is full, our dealers must be more or less rich. But the fact is just the opposite. Not only did most direct sellers not get the rewards they deserved, but they became poorer and poorer!
The reason is that while foreign companies import attractive “pipeline theory” for distributors, amplify your dreams, and make you greedy, they also import contradictory concepts for you from time to time, “making money is not the most important thing. , there are many more things in the world than making money”!
For example: family, love, friendship, responsibility, filial piety, health and happiness, improving personal ability and being a human being, etc. When you put so many important things in your mind, you will not blame others if you can’t make money in the company. Because you are willing to spend 3-5 years or even longer of your life in such a company to study the so-called more important theories they put forward, and look forward to success.
Therefore, you will naturally not analyze and compare the gaps in the operation mode of the company and the company, the bonus distribution system and the root cause of not making money.
After you have been fooled by the so-called “culture” of foreigners for a long time, you have almost forgotten what your original intention of doing direct selling is. You have not been awakened by being carved into a tool for foreigners to make money by the “culture” of foreigners.
“Making money is not the goal to make you end up” You have deviated from the original intention and regarded the direct selling company as the second class of your life, or simply regarded it as a university study! Read every day, every night, and never get tired of it…!
If all the problems are brought to the development to solve, then it will not be a problem. Because development is the last word, and making money is even more the last word. Only by making money can we cure “all diseases”!
Let every dealer who is active in the market earn money, they will not only be grateful, but also grateful!
For those direct sellers who cling to the concept of “making money is not the most important thing, there are more important things than making money…” and refuse to understand other companies, it is really sad for such direct sellers in reality!
There are only two kinds of people:
One is someone who has just entered the company and lost his mind by being fooled by his leaders with the idea that “making money is not the most important thing.”
The other is someone who knows that they have been fooled, but must continue to fool others for their own performance and income.
I don’t know how far such a person can influence such a company?
There was once a man who had been with a company for five years during the Chinese New Year and was still very poor. When asked what his perseverance was when he was able to work in a certain company without paying any compensation and still stick to debt management for five years, the answer he got was:
“The company’s training is really good, and I learned a lot of useful things in it, such as how to behave first…”
It’s ridiculous. Are people in their 50s who can’t be human? Still have to go to a company to pay to learn to be a human? Isn’t it a human being for the past 50 years?
There are indeed many important things in this world, and we need our wisdom to classify them and sort them out in order. When you choose to do direct selling, you must put making money first, because direct selling is a business, even if you are doing health products. Don’t put the so-called “health” first, because making money and health are two different concepts, both of which are indispensable in life. Once you are penniless, even if your life is dying and you are admitted to the hospital, the hospital will not free treatment to you. At that time, who will protect your life and health for you?
Which hospital would use expensive medicines on a beggar?
Money is the best stimulant to motivate people to struggle and start a business! When you have money, you can solve many important problems in your life. You said that making money is not the most important thing, and the order must not be wrong. I am qualified to say this The person who said that should be a billionaire, not us ordinary people!
This sentence comes from an ordinary person’s mouth and is obviously misleading or even deceiving others… If it is copied like this in the industry, it can only be said that it has copied the biggest lie!
Because the company has not prepared the system and tools for everyone to make money, the entire network will quickly collapse, and you who are sitting on the top of the pyramid will definitely be thrown miserably! The only way to avoid being thrown miserably is to let the Friends below you earn money.
If the company wants to develop rapidly and operate sustainably, it must let its dealers have a general profit-making effect. When a company does not see a few people making money and most dealers are about to become refugees, the company is sitting on the crater Come on, it’s very dangerous…!”
This requires “don’t stay too long where you shouldn’t stay, and don’t look for the right answer in the wrong place!” Even if Zhuge has the art of returning to heaven, it is difficult to go against the trend.
The choice in life is to keep pace with the times. Only by knowing the current affairs and taking advantage of the opportunity to start a business can you get twice the result with half the effort.
Today is no longer the era of direct selling of heroism! It is the era of consumption of excess commodities!
After so many years of direct selling, why do most direct sellers get poorer?
Because the prices of the products of direct selling companies are surprisingly high, it is unacceptable for ordinary people to consume! The direct-selling personnel can’t even afford to consume themselves, so how can others accept them? How can they promote the market? There is a discount on the sale, so the more you do, the poorer you get!
Because the prices of the products of direct selling companies are surprisingly high, it is unacceptable for ordinary people to consume! The direct selling personnel can’t even afford to consume themselves, so how can others accept them? How can they promote the market? There is a discount on sale, so the more you do, the poorer you get!
Over the past few years, deposits have been turned into inventories and liabilities! As a result, some direct selling companies have cultivated many poor people with “advanced ideas”!
With the brutal competition in the market economy and the surplus of labor, there are many friends who are unwilling to work and want to start their own businesses, but suffer from lack of start-up funds, so they are looking for their dreams in the direct selling industry, and there are many poor people chasing their dreams!
Awakening when it’s time to wake up, it’s really not enough to persevere. Don’t let your hesitation persecute precious time.
Let’s take a look
Traps and Institutional Analysis of Direct Selling Companies
Amway: The system is easy to join, it is difficult to make money, and the turnover rate is high. 80% of members mainly sell products, so even Jinzheng Lifen said that Amway now sells products, not systems. It returns to zero every month, so most people are hoarding goods. The following people have surpassed themselves too much, and they are also out of relationship, which is very unreasonable, and there is no credit for hard work. It is the most unreasonable and inhumane system at present. World-class direct selling training has produced world-class super refugees, making money at Amway!
Perfect: The system is a cumulative system, which is good for consumers, but not good for operators. When the consumption reaches five stars, the superior will not be able to get the price difference from the inferior, and must serve customers with monthly assessments. It is easy to stockpile goods, basically no income at the same level or lower level, and after finally cultivating a large department with more performance, you have no money. The performance pressure is high, resulting in hoarding of goods. No matter how many qualified teams you have, your monthly team performance in this life will always be 12,000PV, which is 14,118 yuan. Income situation, continuity is poor.
Oriflame: The system is only for cosmetics, so I have to be a woman. The marketing award must reach 580. After the establishment of each senior manager, there are 6 months to reach the senior sales manager within one year, in order to be promoted to supervisor, the supervisor (at least 6 Monthly) supervisor can get the company reward of 10,000 yuan, and the individual trains two supervisors and the reward is 20,000 yuan.
Infinitus: The system is that the conditions for receiving training bonuses are: 1 group with more than one qualified team of 8,000, 2 teams with the performance of more than 8,000, and every three performance bonuses are a kind of commission specially designed for senior business promotion representatives. The bi-monthly accumulation level only goes up but not down, but after a certain person in the team reaches 10%, he can’t get the difference, and the income in the early stage is less. It’s the sun line plus the difference, the team is not easy to survive, and it is difficult to grow. There is no income to be an elephant leg, which means that there is no return for the real effort. Many people do not understand, and it is too late to understand.
Avon: In the early stage of the system, the income is relatively high, but the team award can only be awarded to three generations, and the income in the later period is small, and it is basically based on traditional sales.
Mary Kay: In the early stage of the system, the price of beauty bags is expensive, which is difficult for ordinary people to accept, the requirements for higher levels are relatively high, and the mid-term income is average. Promotion is slow. Senior celebrity consultants need to train several beauty consultants. The system is that when each generation of funds is obtained, another monthly consumption of 100 yuan is required, and the monthly consumption of 8 generations is 800 yuan. After the repeated consumption in the previous month reaches the standard, this month is qualified Members will naturally become qualified members after two months. If they are unqualified for 3 consecutive months, their performance will return to zero. Cultivate excellent leaders and leave, the system is flawed, and only do women’s business and lose half of the market, it is difficult to succeed!
Nu Skin: The system is the most difficult, with high monthly task requirements and dismissal if it is not completed. This kind of system is a good thing for those who pursue challenges in developed capitalist countries, but China is a developing country and it is difficult to adapt to its difficulties. “Three batches of Nu Skin suspected of pyramid schemes” in People’s Daily ended Nu Skin’s fate, the stock price hit the daily limit, and the evening was miserable!
E Cosway (Weimar): The system has unlimited generations, no separation, and no cap. No matter how many generations your organization network develops, it will never be separated or capped. There are not only dual-track and extremely poor shadows, but also multiple lines can be developed. The disadvantage is: the multi-track bonus is high, but it cannot be replicated, the performance returns to zero, and the two legs are unbalanced, so you can’t get any bonus. Although E Cosway products are cheap, people who do direct sales want to make money, not to be consumers. There is no profit. Shiwei manufactures the most, and many products are not used at all.
Baojian: The system business assistant sells more than 1,500 yuan for two consecutive months, and the salesperson needs to sell 6,000 yuan for 6 consecutive months, and the income is 500-1,000 yuan and 800-2,000 yuan, which is more tiring than part-time work!
Herbalife: (The difference plus dividends) There is a lot of pressure on performance. The team’s performance ranges from 6,000 (1% commission) to 30,000 (5% commission). The system response is average. Compared with Amway, training an independent department team can get money to meet the standards, which is more progress than Amway. But nothing new, go downhill!
Shaklee: Level difference plus matrix, the main product VIVIX 3800 yuan a set price is inflated, the task of the individual team 20000 yuan is under great pressure, basically relying on stockpiling to complete, the president and director assessment, the performance of major departments and other small departments must be in line with the proportion and six consecutive A month’s assessment can be completed by an extraordinary person; the company has two sets of systems, overseas and domestic, with scattered power and years of overseas experience cannot be used in China, and the way of publicity and hype is very fierce. Come to flicker, there are many OEM products; in addition, market development is basically inseparable from conferences, everyone rushes to large and small venues every day, and the cost and mental pressure are very high. A typical “Little Amway” refugee processing factory!
Zhongmai: Zhongmai, who has risen to fame, succeeds, and loses as well as Xiao He. It relies heavily on the ability of Zhou Xijian and the three armies. Chairman Wang Youshan has basically stepped aside. Integrating domestic MLM companies, the hype is fierce. A mattress worth 400 yuan can be hyped to 18,000 yuan, and then P.CN and Laka underwear are hyped. Resource integration has become the only weapon to make money. Relying on meetings to generate performance, relying on inviting celebrity packaging to generate influence, the target group is directly directed to the rich, 80% of the performance comes from new orders, and follow-up problems are serious. With the establishment of Guangzhou Daohe Group Headquarters and the exit of chairman Wang Youshan, Daohe will gradually embark on a solo flight. Like an arrow shot, it will fall rapidly due to the inability to support the follow-up force and the increase in negative problems!
Kingsly Jiayou: Kingsly Jiayou, which claims to have the powerful hardware of Asian direct selling companies, has concentrated 80% of the government’s research and development of traditional Chinese medicine. It should not be underestimated in hardware and research and development; but this company is destined to do nothing in the Chinese direct selling market! Almost After ten years of direct selling, the turnover has always been shy of people. The reason is that its direct-selling software is operated by a group of laymen ignorantly. As a result, experienced direct sellers come in and leave one after another, because they cannot communicate with the layman management team. Cooperate. And the group company does not care about the profit status of the direct selling segment at all, it does direct selling only to deal with some ideas of the government!
Luo Mai: A national enterprise, the chairman of the company, Ms. Wang Jing, is a second-generation red, with a political background, and is very clear about state regulation. Because of Guo Bingting’s joining, Luo Mai rose from the ground like chicken blood. In just 2 years of development, the Hengyi system has become the third-largest system in the world. It is based on Youth Freeze, and the initial stage is based on Youth Freeze. However, the dual-track operation of 24,000 yuan to join has led to participants hoarding and selling goods. Giving away, in addition, a single main product cannot generate continuous consumption, mainly hype conferences, advocating the temptation to get rich quickly is purely a pyramid scheme operation method, many people are scarred and regret it! In addition, too strong political background means greater risk! You know!
Anhui: Double track, income cap, the company’s management really doesn’t understand direct selling.
Kangli: Multi-track, income cap, regional performance reserve limit. The subsidy bonus is based on the following generations. The incident of the chairman’s betrayal of licenses and the inclusion of illegal pyramid-selling companies caused warnings from the State Administration for Industry and Commerce and the Ministry of Commerce quickly faded out of the direct selling market and entered limbo.
New Era: Level difference plus dividends, subordinates are easily equal to superiors, and superiors have no income. Although it has unique government resources, the state-owned enterprise-style management and the operating model that has seriously lagged behind the market (the model brought in by Liu Guisheng of Amway Network 21 has been used until now, and Liu Guisheng has left for almost ten years, and the model lacks new ones. Blood) made this company that could have grown into a very large company. It has only reached annual sales of more than 4 billion in the past 20 years. In the Chinese market where government intervention is extremely severe, it has only reached one-seventh of Amway.
Longliqi: Double-track plus dividend commission, the promotion method is a two-two system, which requires a balanced structure, it is difficult to upgrade and the huge advertising investment increases product costs, and it is difficult to maintain long-term operation.
Sansheng: The product price is inflated, and flashy, PV is extremely low, forced resale, forcing large orders to continue to create refugees.
Tianshi: The three-three system is difficult to upgrade. The declining Tiens is struggling. The opening of the B network uses financing methods to operate direct sales, increasing the risk and accelerating the stockpiling of goods. In the new era of direct sales, it is difficult to make great achievements, and the turnover rate of Tien’s high-level executives is very high.
Helios: Double-track capped to zero. Too low-key management, so that the market can not find excitement. The dual-track operation requires newcomers to make money, so it cannot be considered a sustainable operation. The operators travel all over the country but are rich in railways and civil aviation.
Chunzhitang: The daily salary system, everyone knows that being a team is time-consuming, and it is often accumulated over a period of time and there will be a certain period of explosion. The daily salary system is easy to cap when you explode. In fact, as long as the money can be paid, it is not bad for one day or seven days, but it is precipitation for the company.
Anfa: The main product is polysaccharide fungus, mainly to improve immunity and cure chronic diseases. The system is one-to-two matching, that is to say, one hundred thousand and two hundred thousand sales, get 16% of the community. The system has entered a sick state.
Quan Jian: The dual-track system, 7,500 yuan is not innovative. It relies on fire therapy to attract customers. The operation is cumbersome and cannot be replicated effectively and quickly. Big question.
There are also really good companies among legitimate licensed companies, which require luck and blessing, but also wisdom and vision. Once you meet them, you may build your own network and channels. If you don’t meet them, you may pass them by. Understand, even if you understand, you may not be able to do it right!
Compared with illegal companies without a license, there is no need to comment, because most of them are underground operations, fearing that they will die sooner or later.
Funds, financials, and stocks are basically high-return temptations to suck up money and then close the website to take the money and leave, either sending the boss to prison or sending himself to hell, leaving behind the obsession, infinite expectations and endless missing!
Direct selling has given you a rare life education lesson. There are cheers, applause, flowers, tears and remorse. Many people have reached the end of their lives without realizing their dreams.
Many people go bankrupt because of direct selling. Don’t get lucky with your own intelligence and don’t be obsessed with high returns. There is no free lunch in the world. Any kind of success must follow human nature and laws. Whoever goes crazy first must be destroyed, besides the crazy company, should you also calm down?
