Course Recording
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Direct selling is an industry that trains people very much, and it is also an industry with a relatively low threshold. At the same time, it is also an industry that produces many talents. But if you take direct selling for granted as a very easy-to-success industry because of its “low barriers to entry,” then you are wrong. Although this industry has helped a large number of people achieve their dreams, a large number of people also fall into this industry every year.
As a newcomer in direct selling, if you intend to enter this industry, you must have a clear understanding of the following four questions and pay enough attention to them. Otherwise, if you use direct selling as the starting point of your career planning, you may encounter major setbacks at the first step in your career, and even lose confidence in your future career development.
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1 Blindly Worshiping the Barrel Theory
When asked why I chose to do direct selling in the first place, the reasons without exception are: direct selling is more training people, and my character is more introverted, so I want to choose direct selling to make up for my deficiencies. And the final conclusion is often like this: After doing direct selling, I found that I was very repulsive to contact people, and my heart was very painful.
Many years ago, the “barrel theory” has been deeply rooted in the Chinese training circle. Although this theory has some truths in some aspects (such as the construction of comprehensive competitiveness of enterprises), when it is used in career planning, it must be said that this theory is a harmful “tumor”!
The key point of success is to give full play to the advantages! The main criterion to measure whether a person uses the right place is to see whether the position can give full play to his advantage. Employing people’s strengths is also the core essence of excellent talent management. Comparing your own weaknesses with the strengths of others is like hitting an egg against a stone. The most fatal flaw of the barrel theory is that it teaches people to focus all their attention on making up for their own weaknesses, but turn a blind eye to their own advantages!
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2 Use direct selling as a lifesaver
If you don’t really love it, then don’t choose direct selling. This is not a job that can make your life very comfortable. Without love from the heart, you will not be able to overcome the frustration brought about by this job, and it is even more impossible for you to still have enough motivation to move forward after experiencing setbacks one after another.
Don’t choose direct selling when you’re cornered. Don’t take this choice as a lifesaver. Instead of choosing the wrong job and wasting time, it is better to invest more time considering your own future and invest more cost to build and improve the corresponding capabilities.
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3 Eager for quick success and quick profit, wanting to get rich in the short term
Many people think that direct selling can make a lot of money, but once they stick to it for a year or two, they find that it is not as good as they thought. Under normal circumstances, even if you don’t take detours, it takes 3-5 years of in-depth accumulation to fully understand an industry and become an expert.
It takes three years to enter the industry, five years to be proficient, and ten years to become an industry master. This is usually a stage that everyone must go through in their career. If you only work for a year or two, and you don’t even touch the “door” of this industry, how can you make a lot of money?
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4 eyes high hand low unrealistic
For newcomers in direct selling, it is impossible to reach the sky in one step, and they must start from the grassroots (this is the case in any industry unless you start your own business as a boss). Although grassroots salesmen are engaged in basic work, their role in direct contact with the first-line market cannot be underestimated. Because without the maintenance of these salesmen, the terminal will be in chaos, and the impact on the enterprise is often fatal.
A successful direct seller cannot make the right strategic decisions if he doesn’t know what’s going on in the first-tier market. At the same time, it is these basic tasks that can reflect the overall quality of an excellent direct seller.
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If direct sellers want to be successful, they must stand on the right team and do the following 3 points:
1. Go the right way
The so-called right way is to choose the right direct-selling company and system. Choosing a good system and system is to pave the way for success, which can not only find a suitable team but also expand the direct selling business territory in a way suitable for their own development. The success is replicated, allowing the network and wealth to multiply rapidly.
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2. find the right person
Finding the right direct-selling mentor means having a successful leader who can teach you the method and show you the way. He can use his own experience to help you avoid traps, and at the same time, he can draw a blueprint for your career and give you a method to leverage and simply copy. A good leader can not only cultivate you attentively, but also enable you to achieve success quickly with the power of the team, the system, the platform, and the direct sales network.
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3. Do the right thing
Don’t do what you want to do, but do what is really right, such as self-use products, letting yourself become a real consumer, and sharing naturally; such as making a list, listing all possible development objects one by one, Making the network clearer; another example is maintaining relationships, allowing loyal fans who have become consumers to recommend more customers to come in, thereby multiplying the market… These are what successful direct sellers do every day.
Doing direct selling is not afraid that you have no experience, no time, no funds, no connections, and no background, but you are afraid that you have no ideas, no enthusiasm, and no motivation. Look at the successful direct sellers around you, how many are born into direct selling? Many of them have transformed into direct selling from traditional industries. Do it repeatedly, do the repetitive things with your heart, keep doing the things with your heart, and copy the way of the predecessors step by step and down-to-earth, and success will naturally come naturally.
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