Course audio
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We all know that facing customer objections and rejections is the most important part of all sales, and it is also one of the most important parts when dealing with customers. And all the people with outstanding performance are very good people who deal with problems.
To handle this relationship well, the key is communication! Therefore, it is particularly important to master some common communication skills. For different people, the focus of communication is different, but by mastering some classic communication sentence patterns, we can quickly find a common topic with customers, so as to get a good start, which is very helpful for our business. The following sentence is a golden sentence pattern that we often use:
You can refuse to participate in anything, but don’t refuse to understand.
During the telephone invitation, the other party asked: “What’s the matter? Just make it clear on the phone.”
You said: “I am running a new business with my friends. This new business has many successful cases. I believe you can achieve greater success in this business. This is the main reason I called you.”
The other person might say, “I have a stable career now, and I don’t want to do other things to avoid distraction. Therefore, I am not interested in what you have to say, and I don’t need to understand it.”
At this time, you can say: “You can refuse to participate in anything, but don’t refuse to understand. We are not willing to participate in something because we don’t understand it. Then when we have a full understanding of something, We will discover the real situation of this matter, and we will find that this matter has a lot to do with us, and it can bring benefits. At this time, we are naturally willing to participate and understand, don’t you think so?
So when we face any new thing, we should open our minds and understand more – there is no harm in it, are you right? When you understand, you may find one more opportunity. In fact, those successful people are not many times smarter than us, but they are better than us at spotting and seizing opportunities.
The reason why they can seize the opportunity is that they are willing to learn more about everything. After understanding, if they find it valuable, they will participate, and if they are not valuable, they will not participate. So if you know more, you have one more chance, if you know less, you have one less chance, and if you don’t understand, you have no chance, don’t you think so?
Chairman Mao once said that without investigation, there is no right to speak. For any matter, if we have not fully understood and investigated it, we cannot easily draw conclusions, and we cannot say whether this matter is good or not and whether it can be done. Don’t you think so? “
When you say these words, I believe that the other party will take it seriously. When he thinks what you said is reasonable, he may agree to your invitation.
This effective sentence pattern for dealing with objections can be used not only in telephone invitations, but also in face-to-face communication.
The other party said, “I know a little about your company, but it’s not suitable for me.”
You can say: “Whether the product is good or not, you need to understand it. If you don’t understand it, then your judgment will inevitably be biased; whether our product is suitable for you, you can’t rely on your own imagination, but you have to rely on yourself. Experience, experience it yourself, if you really feel that it is not suitable for you, you can choose not to. In fact, you don’t need to spend any money or energy to learn more and try to participate.”
“Many of our companies want to implement a certain marketing strategy, do we need to test first? When we produce a new product, does it need to be tested first? After testing, it proves that this product is feasible before we adopt it. Testing is the most important thing. Efficient, least risky, and least expensive. Are you right?”
So the best sale is to give customers a reason to buy. Then this simple classic phrase can not only give customers a reason to convince themselves, but also quickly reach a consensus.
There are also transactions worth hundreds of millions of dollars, which will be shared with you one after another, so stay tuned!
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