Course audio
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1. I currently have an exciting opportunity to tell you about.
2. Do you want to double your income?
3. Do you know anyone who is interested in earning some extra money, please introduce them to me.
4. Are you interested in a small and profitable business?
5. Are you earning the money you want to spend?
6. Do you want to do your current job for the rest of your life?
7. I would like to introduce a few successful people to you.
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Direct selling communication skills
Direct selling is a career of interpersonal relationships, and to do a good job in this relationship, the focus is on communication! Therefore, it is particularly important to master some common direct selling communication skills.
For different people, the focus of communication is also different, but by mastering some classic direct selling communication sentence patterns, we can find topics with customers and get a good start, which is very helpful for our direct selling business.
The following are common classic sentence patterns in direct sales communication:
The first golden sentence pattern: You can refuse to participate in anything, but don’t refuse to understand.
In the process of telephone invitation, we will always encounter rejections of one kind or another from the other party. If we can use ingenious words, correct and convincing facts or reasons to resolve or divert the rejection of the other party, we can win the invitation success.
In the phone invitation, if the other party asks: “What’s the matter? Just make it clear on the phone.”
If you say, “I’m running a new business with a friend, and this new business has a lot of success stories, and I believe you can have more success in this business, that’s the main reason I’m calling you.”
The other party may say: “I have a stable career now, and I don’t want to do other things to avoid distraction. Therefore, I am not interested in what you have to say, and I don’t need to understand it.”
Faced with this problem, you can say: “You can refuse to participate in anything, but don’t refuse to understand. We are not willing to participate in something because we don’t understand it. When we have sufficient understanding of something After understanding, we will discover the real situation of this matter, and we will find that this matter has a lot to do with us, and it can bring benefits. At this time, we are naturally willing to participate and understand, don’t you think??
“When we face any new thing, we must open our minds. It is not harmful to know more about it. If you understand it, you may find an opportunity. Those successful people are not how many times smarter than us, but they are better than us. They are good at discovering opportunities and seizing opportunities. The reason why they can seize opportunities is that they are willing to learn more about everything. After understanding, if they find value, they will participate, and if they have no value, they will not participate.
The more you know, the more chance you have, the less you know, the less chance you have, and the less you know, there is no chance. Chairman Mao said that without investigation, there is no right to speak. For any matter, if we have not fully understood and investigated it, we cannot easily draw conclusions, and we cannot say whether this matter is good or not and whether it can be done. Don’t you think so? “
If you say these things, I believe that the other party will take them seriously, and when he thinks what you say makes sense, he may agree to your invitation. This effective sentence pattern for dealing with objections can be used not only in telephone invitations but also in planning and face-to-face communication.
You can say: “Whether direct selling is good or not, you need to understand it. If you don’t understand it, your judgment on it will inevitably be biased; whether direct selling is suitable for you, you can’t rely on your own imagination, but you have to experience it yourself. Experience it yourself, if you really feel that it is not suitable for you, you can choose not to do it.”
In fact, it doesn’t cost you any money or effort to learn more and try to participate. “Many of our companies want to implement a certain marketing strategy, do we need to test first? When we produce a new product, does it need to be tested first? After testing, it proves that this product is feasible before we adopt it. Testing is the most important thing. Efficient, least risky, and least expensive. Are you right?”
The second golden sentence pattern: It doesn’t matter whether you do it or not, what matters is how we can help you succeed when you decide to do it.
After inviting people over, we must demonstrate product demonstrations and make plans. When we have a good product demonstration and a plan, three situations may occur:
The first situation is when the customer smiles at you and says the business is not for him, and leaves. These customers don’t buy products and don’t do direct sales with you.
The second situation is that the customer is very satisfied with the quality of the product and is willing to buy the product as your loyal consumer, but not to do direct sales with you.
The third situation is that the customer likes the product very much, and is even more surprised by this business plan of getting rich from ordinary people. He immediately buys the product, goes through the procedures of adding people, and soon becomes a member of your team.
For the third type of people, we would like to welcome their joining and congratulate them for making the right decision.
For the third type of people, we would like to welcome their joining and congratulate them for making the right decision.
If your potential partner says, “Stop it, I won’t do direct selling.”
You can say, “It doesn’t matter whether you do it or not. When you decide to do it, what I want to consider is how can I help you succeed. Direct selling is a business of helping people and people. In this business, each other’s Interests are only complementary, not conflicting. Helping others to do great things is to help others to do great things, and helping others to make money is to help yourself make money.
I want to help you make money and help you succeed. First, because this is the charm and characteristics of this business. Second, I invite you to this business, and I have the responsibility to lead you to develop together. “
At the same time, you can also share the idea that by helping others get what they want, you can get what you want.
“A long time ago, we knew that direct selling has its uniqueness. This uniqueness is to help others get what they want, and you can get what you want. Of course, this precondition is to help enough people first. You can get everything you want by getting what you want, which is not easy to grasp in the beginning.
Initially your path to success seems to be that you sell a lot of products, recommend a lot of people, and then teach them to do the same thing, work hard, and they make money, and of course you make money.
We thought that as long as we develop a bunch of people, our direct selling company’s computer will automatically send us money, and soon you will find that such an attitude does not work. People are not objects, you have to understand them. They are your family and your friends. You will only enjoy these things as long as you feel that your things bring you more benefits than others. “
After the potential target listens to your words, he will know in his heart: “It turns out that direct selling is different from traditional sales. Direct selling is a shared business. It is a business in which one person helps others and everyone succeeds together. In the beginning, It doesn’t matter if you don’t understand, someone will teach you; it doesn’t matter if your performance is not good, someone will help you to do a good job. It turns out that direct selling is not so difficult and not so scary. This may be a good opportunity. Why don’t I give it a try? Try it?” When he thought this way, his point of resistance disappeared.
The third golden sentence pattern: Because of this, I am…
As mentioned earlier, in communication, potential partners will have many points of resistance and objections. For different objections, there are different ways to deal with them.
Here I share with you a common language for dealing with various objections. This common language is “because of this…that’s why I…”. The biggest feature of this talk is to convert the opponent’s resistance point into a purchase point.
For example, a potential partner says, “I don’t have eloquence.”
You can say: “Because your eloquence is not good, I strongly recommend you to do direct selling, because direct selling can better train your eloquence.”
“I don’t have any connections,” say potential mates.
You can say, “Because you don’t have connections, that’s why I recommend you to do direct selling. Direct selling is an interpersonal business.”
“I don’t have any money,” says the potential mate.
You can say, “Because you have no money, I ask you to do direct selling, because direct selling is one of the best opportunities for a commoner to get rich. Doing direct selling may change your poverty status.”
If the potential object says: “It’s very difficult to do direct selling, it’s not suitable for me. Many people are doing it, and the best opportunity to do direct selling has passed.”
You can say: “Because it is not so easy to do small things, we have the opportunity to make this business bigger. Because many people are doing it, so we have to join early to seize the market. There are many people doing it, which proves that This cause is worth doing, and it can be done successfully, otherwise, there wouldn’t be so many people doing it, don’t you think so?”
If a potential partner says, “Doing direct selling requires perseverance, I’m afraid I won’t be able to do it well.”
You can say: “It takes two or three years of hard work to do direct selling, and you will inevitably encounter some challenges and pressures. Because of these reasons, we must insist on doing direct selling, because many people have worked hard in the past two or three years. , due to various reasons, they couldn’t persevere and slowly left this career. Their departure actually provided us with a wider space.
If you work hard for two or three years, you can retire early, you can get passive income, you can achieve financial freedom, can have enough money to buy what you want, and can have enough time to do what you want to do. , isn’t that bad? Is there any other industry that can do this? “
If the potential object says, “It’s too hard to do direct sales, we must constantly develop customers, keep inviting customers, keep introducing products, and keep talking about business opportunities.”
You can say: “You must work hard to do this business. If you are not willing to work hard, you will not be successful. In fact, the direct selling business requires you to work hard, but it does not require you to work hard all your life. It only takes a few years of hard work to make it less hard, and these jobs are not high-intensity hard work. My dentist friends usually see a patient every half an hour, more than 20 patients a day, about a week Looking at 100 patients, you say whether the dentist is tired or not. I think his hard work can be imagined.
“When I first started this business, I was told that with 30 plans a month, that is, one plan a day, I would be financially free, and it would only take two to five years.
You will definitely say how is it possible? In traditional industries, such a working frequency cannot be successful. For example, if an accountant only sees one client a day, or a lawyer only sees one client a day, can an accountant succeed? Can lawyers succeed? Obviously, the chances are slim.
In our business, this situation is entirely possible. It’s a pity that some of us will complain about hard work when we talk about a plan a day. Isn’t this unreasonable? To get a decent income, or even financial freedom, you have to do some work. All successful leaders are done.
Our leaders said that you are 1000 projects away from success, of course these 1000 plans need to be completed within a certain period of time, if you spread these 1000 plans over 25
If you complete the 1,000 plans in three to five years, this time is too long and there will be no effect. If you complete these 1,000 plans in three to five years, you will be able to create amazing performance and achieve success in your career. .
“In the business of direct selling, you just need to drink tea and chat with people. Over time, you can make certain achievements. As your business develops, you will become a leader, and you will talk to many people. By planning and doing the training, you can help these people grow their businesses, which is something to be proud of.
“Doing this business is like rolling a snowball. In the beginning, the snowball is small and even inconspicuous. However, as long as you keep rolling the snowball, it will grow bigger and bigger. In the process, don’t rush for quick success, let alone get discouraged. When rolling a snowball, you may go over some hills, and you need to spend a lot of effort to push it up, but when you push it to the top of the hill, it will be downhill before you touch it. On the way downhill, you only need to With a little push, it can roll downhill very quickly. Once you grow this direct selling market, locally and internationally, and it snowballs, you’re not going to let them stop so easily.”
In direct marketing communication, you can use this “because of this…so I…” sentence pattern when you encounter any objection. It’s simple, but powerful.
The fourth golden sentence pattern: I thought so too in the past… After understanding it, I found out… Later I thought it was really good
When making an invitation, making a plan, or doing follow-up, when encountering objections from potential partners, there is a very useful rhetoric, that is: “I used to think so too… After understanding it, I found out… I thought it was really good.”
If a potential partner says, “You can’t make money in direct selling.”
You can say: “You’re right. I used to think that direct selling can’t make money. After understanding, especially after a period of direct selling, I found that direct selling is actually a good business. A lot of people did make money and fulfilled their dreams.”
If your potential partner says, “Direct sales are too expensive.”
You can say: “Mr. XX, you just said that direct selling products are too expensive. I agree with it. Before we really understood direct selling and did not do direct selling, I also thought so. Later, through deep understanding, I found that direct selling products are not expensive, why do you say that?
You must know that direct selling products are all products that have been concentrated by high-tech means. A box of toothpaste of the same size looks more expensive than the toothpaste in the supermarket, but after careful calculation, we find that the toothpaste in the supermarket is more expensive, because our The product requires a lot less per brushing than supermarket toothpaste.
If the toothpaste bought in the supermarket can be used for one month in a box, then the toothpaste of the direct-selling company can be used for one and a half months. Another example is healthcare products. We have a lot of health care products that concentrate a lot of essential nutrients for the human body. Eating one box of health care products is equivalent to eating several boxes of health care products because the health care products produced by many traditional companies are relatively simple in nutrition. If your body has the same amount of nutritional elements, you need to buy different nutritional products. In a comprehensive comparison, the health products of direct selling companies are cheaper, do you think so? “
In addition to this, you can also share:
1. Empathy and Communication Empathy is a way of experiencing the world from someone’s perspective, recreating a personal perspective. It may not be possible for us to fully appreciate another person’s perception, but with enough effort, we can indeed gain a better understanding of what the world means to him.
When we use the word empathy, it encompasses three directions:
First, adopt another person’s point of view. This requires suspending your judgments, putting your own opinions aside, and trying to understand the other person at the same time.
Second, stand in the other person’s perspective to experience the other person’s emotions, to feel their fear, joy, sadness and other feelings.
Third, sincerely care about each other’s well-being. Not just thinking and feeling the same as the other person, but going a step further and genuinely caring about their well-being.
It’s easy to confuse empathy with compassion when, in fact, the two are quite different.
First, sympathy means that you use your own point of view to look at the plight of others with compassion, while empathy refers to the empathy you feel when you put yourself in the other person’s situation.
Second, only when we clearly know the cause of others’ suffering, we will have sympathy; but it is possible to do the same without sympathy, you can still sympathize without too much sympathy. Empathy allows you to understand other people’s motives, and after empathy, you can be almost certain; you know them better, but you don’t necessarily have empathy for them.
Complete empathy is impossible, and the need to fully understand another person’s point of view is simply too difficult for people with different backgrounds and limited communication skills. Nonetheless, it is possible to develop a receptive attitude to see the world through the eyes of others.
2. Unity Architecture and Communication
When customers buy products, they will put forward some of their own opinions, some of which may be wrong, how should we deal with them? At this time, we must not refute him or directly say that he is wrong.
You need to know that there is an eternal law in customer service, that is:
First, the customer is always right;
Second, if the customer is wrong, please refer to the first article.
The customer is always right, so what should we do? The most effective method is the Oneness Architecture Communication Method.
When potential clients reject you, you confront them, and you limit your income, your success, and your career. If you use the Oneness Architecture, then you are creating for yourself the future you want.
What is a unified architecture? The so-called unity structure is not to directly refute and criticize the other party, not to use transitional words such as “but, that is, but”, but to use traditional words such as “simultaneous”, not to oppose the other party’s point of view, but to agree with the other party first. point of view, and then put forward your own point of view.
You can respect, feel, or agree with what the client says; you can respect, feel, or agree with the feelings they have; you can respect, feel, or agree with what they say. The purpose is not to arouse the displeasure and disgust of the other party. Only when the other party is not disgusted with you can you continue to communicate and express your views.
The three wordings for the same schema are:
I understand, and at the same time…
I respect, and at the same time…
I agree, meanwhile…
These three simple phrases can transform the attitude of others from opposing you to being on your side, and at the same time draw their attention to your point of view. The secret is whether you genuinely know them from their point of view and whether you genuinely act in their best interests.
1. I understand… and at the same time…
Yes, I agree with what you said, and could you please let me share my point of view? If you were a woman and you had 10,000 RMB, where would you spend the money? Cosmetics, diamonds, and clothes. You will spend money to dress up and be more beautiful.
You think it’s normal to spend all this money to dress yourself up, but these behaviors and thoughts of yours will seem incredible to men, and even think you’re crazy. Conversely, if you are a man and you have 10,000 RMB, where would you spend your money? You buy stereos, you buy home theaters, and you think it’s well worth the money to enjoy the mesmerizing music.
But these actions or thoughts of yours are unbelievable things in the eyes of women. She even thinks you are crazy. Why does this happen? because of their different values.
If you think a product is too expensive, it’s because you don’t think it has value for you. Therefore, price is not the determining factor, value is the determining factor. Is not it?
2. I respect… and at the same time…
You said it very well, I respect your opinion, but at the same time, we know that when we buy any product, what we care most about is whether the product is what we need, not whether the product is expensive if the product is not We don’t want what we need, no matter how cheap it is. Is not it?
When you need a product, you will consider the value of the product.
3. I agree with… and at the same time…
I agree with what you said, most people think that the price of direct selling products is too expensive. At the same time, if we look at it from a different angle, the situation is different. Thinking about it carefully, the focus of direct selling products is not the price, but the value.
Because our company’s products are developed through high-tech, do you still think such high-value products are expensive? If you still think it is expensive, then there will be no Rolls-Royce cars or Rolex watches in this world. Yes, the price of our products is indeed high on the surface, but you will not think so after you use them.
Because our products are concentrated products, that is, products with a small gram weight can be used for a long time.
The above are a few classic golden communication sentence patterns (essential in direct marketing communication skills), although simple, once mastered, they have infinite magical uses.
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