Course audio
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In our direct marketing communication, potential objects sometimes have many points of resistance, or objections, for different objections, there are different ways to deal with them. Today I would like to share with you a common language for dealing with various objections.
This common language is “Because of this… that’s why I…”. The biggest feature is to convert the opponent’s resistance point into a purchase point.
For example, a potential partner says, “I don’t have eloquence.”
For example, a potential customer says, “I don’t have eloquence.”
If a potential partner says, “I have almost zero connections.”
You can say: “It is because you have no connections that I recommend you to do direct selling. Direct selling is a career that can gain more relationships. If you find the right way and work hard, your network will accumulate more and more.”
Potential partner says, “I’m poor and have no money.”
You can say: “Because you have no money, I invite you to do direct selling, because direct selling is one of the best opportunities for a commoner to get rich, and direct selling may change your poverty status. And many of the products we sell at Sansheng are They are daily necessities, such as rice, oil, salt, sauce, vinegar, tea, laundry, conditioner, and hair care products.
If the potential object says: It is very difficult to do direct selling, it is not suitable for me to do it. And a lot of people are doing it, I should be too late now.
At this time, you can say: “Because direct selling is not so easy, we have the opportunity to expand this business. Because many people are doing it, so we have to join early to seize the market. There are many people doing it, It proves that this cause is worth doing and that it can be done successfully, otherwise there wouldn’t be so many people doing it, don’t you think so?”
If a potential partner says, “Doing direct selling requires perseverance, I’m afraid I won’t be able to do it well.”
You can say: “It takes two or three years of hard work to do direct selling, and you will inevitably encounter some challenges and pressures. Because of these reasons, we must insist on doing direct selling, because many people have worked hard in the past two or three years. , due to various reasons, they couldn’t persevere, and slowly left this industry. Their departure actually provided us with a wider space. After two or three years of hard work, we can retire early, obtain passive income, and realize With financial freedom, you can have enough money to buy what we want, and you have better economic conditions to provide a better life for our family, you can have enough time to do what you want. Isn’t that good? Is there any other industry that can do this?」
If the potential object says: “It’s too hard to do direct selling. You have to constantly develop customers, keep inviting customers, keep introducing products, and keep talking about business opportunities.”
You can say, “I think no matter what industry you are in, you must work hard. If you don’t want to work hard, you can’t succeed. In fact, direct selling requires hard work, but it doesn’t require you to work hard all your life. So hard work, it only needs you to work hard for a few years to not be so hard, and these jobs are not high-intensity high-difficulty work. My dentist friend usually sees a patient every half an hour and sees more than 20 a day The patient, sees about 100 patients a week. If he retires at the age of 60, how many patients will he see in his lifetime? At least 100,000 patients, right? Do you think the dentist is tired? It is conceivable to think of his hard work. If there is an opportunity now, you can live the life you want without having to work hard like him all your life but just a few years of hard work. In the big health industry, many people have suffered for a lifetime without earning money, but their bodies have been smashed. While we only use a fraction of their time to do business, we can still take good care of ourselves and the whole family. What is this account? It couldn’t be more cost-effective.”
In our direct sales communication, when confronted with resistance or objection, you can use this “because of this…that’s why I…” sentence pattern. It is not to persuade directly but to actively guide the other party’s words and reasons. Although it is simple, the effect is often very significant.
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